A proven methodology

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A front-end innovation methodology – by inBe®

Opportunity analysis

Strategic positioning

    Purchase intent and context of use

   Pain points and problems encountered by the client

    Need for prioritization

   Strengths and weaknesses in relation to the competition

   Definition of persona(s)

   Market opportunities

   Differentiation strategy and positioning

Value proposition

Key attributes

  Value proposition and MVP
  Perception of value
  Attributes and benefits of interest
  Guidelines for conceptualization


Key messages

  Preliminary product/service concepts
  Attribute validation
  Preliminary specifications
  Marketing Strategy
Product plan development

Market validation techniques that put the methodology into practice